INFLUENCER MARKETING
In 2024 and beyond, the promotional strategy for Broadway and Off-Broadway shows, theater companies, and theater-adjacent brands cannot rely on traditional advertising, press, and social media marketing alone to sell tickets. Empowering influencers to champion shows and theater-adjacent brands are an incredible way to reach tens of millions of potential ticket buyers because they have built-in audiences that absolutely salivate for their every word and recommendation.
YesBroadway’s influencer marketing campaigns include:
curating a hyper-specific list of influencers that might especially dig your show or brand
on-site VIP audience concierge service
sponsored content and liaising for UCG (user-generated content)
full reporting, including screen captures of Instagram Stories
Theater-centric influencers can kickstart buzz and maintain momentum around a show, but the real magic happens in engaging non-theater influencers including YouTubers, TikTok stars, culture gurus, and influencers from the worlds of fashion, travel, or tech. These types of influencers can introduce your show to an entirely new audience via creative, genuine, and authentic content, giving you direct access to potential ticket buyers in that hard-to-reach Under 40 demographic. These types of influencers are often followed by people who have never even heard of last year’s Best Musical winner, thus introducing your show to a huge untapped market of new audience members.
The key to any influencer marketing strategy is treating influencers as partners rather than part of an advertising funnel, which is where YesBroadway comes in. We develop relationships that pay off by helping to ensure that influencers can easily create content about your show that can dramatically increase ticket sales. Let’s talk ASAP and start the conversation about if influencer marketing is right for your show or brand!
SOCIAL MEDIA
Because social media was designed for people and not brands, it’s often tough for brands to figure out the best way to launch and maintain a social media presence in a successful way. As such, YesBroadway’s approach to managing a show or brand’s social media presence is people-centric. From creative direction to social media strategy to content and community management, we do it all. We help new audiences fall in love with shows and brands with social media campaigns that are anchored around robust presences on Instagram, TikTok, YouTube, and (begrudgingly as of late) Twitter.
Let’s discuss the best social media strategy for your show or brand and how to ensure that the floodgates are open for raw content that can be used to develop an audience that sells out your show before it even starts previews.
Email Sam at sam@yesbroadway.com if you want to talk about how YesBroadway can help your show or brand via influencer marketing + social media marketing!
CHECK OUT SOME OF YESBROADWAY’s SOCIAL MEDIA + INFLUENCER MARKETING WORK
Deanna Giulietti at Kinky Boots:
15+ influencers at MJ to celebrate Black History Month:
A group of influencers have a sophisticated and classy evening at the New York Philharmonic:
John Lithgow and Douglas McGrath head to the Drama Book Shop for Everything’s Fine:
“Meet the cast” video for Emojiland (Off-Broadway 2020):
Check out this Forbes article about YesBroadway’s influencer marketing work on the 2019 Broadway production of Be More Chill here.
Influencer Chizi Duru took her dad to see MJ and her experience went viral:
Check out this viral Be More Chill TikTok that was a last-minute idea on a random 2021 Saturday night at 11pm:
Our post about cast members from The Kite Runner meeting Little Amal got tens of thousands of potential ticketbuyers’ eyes on the show:
Lifestyle influencer @jaglever cosplayed to go see Beetlejuice on Broadway, getting thousands of her followers excited about the show:
Men’s fashion influencer @dandyinthebronx at Big Apple Circus:
Alyssa Wray at Funny Girl:
Mo Mo O’Brien checks out Claws:
It was a dream come true to set up this video interview with YouTube star Thomas Sanders and Be More Chill star George Salazar:
Check out this influencer marketing podcast episode in which Sam digs into why influencer marketing works so well for Broadway, theater, and the arts:
We stan this Instagram post from influencer Max Emerson about seeing Oklahoma! on Broadway in 2019. He certainly knows what his audience wants!