In 2019, the marketing strategy for a Broadway show cannot rely on traditional advertising, press, and social media marketing alone. Influencers and content creators have audiences that salivate for their every word and recommendation because they know their audience so well and what resonates with them…and what doesn’t. Get your shows, theater company, and theater-related brand in front of tens of millions of potential ticket buyers via YesBroadway’s influencer marketing packages, which include:
VIP/influencer/content creator list development and management
On-site VIP concierge service
Advertorials and sponsored content
For Broadway shows, the priority is on getting non-theater influencers, such as YouTubers, Twitch stars, and lifestyle influencers from the world of fashion and travel to talk about your shows via creative, genuine, and authentic content. Off-Broadway (and beyond) shows can rely more on traditional theater influencers to kickstart and maintain buzz around a show.
Either way, you can now reach audiences in that hard-to-reach Under 40 demographic that don’t already know what’s playing on Broadway — think: the kind of people who have never even heard of last year’s Best Musical winner, so opening themselves up to a huge untapped market of ticketbuyers. Brands will only see success with influencer marketing if the influencers are treated as partners rather than part of a tit-for-tat advertising channel, which is where an influencer marketing agency like YesBroadway comes in. We’ll handle developing those relationships that pay off beyond their simple attendance of the show!
Get in touch with Sam at email@example.com if you’d like to know more!
The first part of our new series #WomenOnBroadway: 5 producers you should be paying attention to!